Client
Overview
Vertex Roofing Systems is a leading roofing and cladding contractor based in the West of Ireland, serving commercial, industrial, and domestic clients nationwide. With decades of hands-on experience and a reputation for modern, high-spec finishes, Vertex partners with developers, local councils, and private homeowners to deliver durable, high-performance roofing systems across a wide range of projects. From large-scale new builds to bespoke domestic installations, they offer a complete start-to-finish service that combines technical precision with design-focused execution. Their ability to deliver at scale, without compromising on finish, makes them one of the most trusted names in roofing throughout Ireland.
- Website Creation
- Photography
- Website creation
Primary Objective
From our earliest conversations with the Vertex team, one thing was made clear: the website needed to serve a single, measurable purpose – generating high-quality quote requests. But the focus wasn’t on numbers alone. Vertex delivers premium projects with premium pricing, so attracting the right kind of client was key.
Everything about the site was built around this – from layout to copy to navigation – to ensure that prospects who request a quote are already familiar with the standard, scope, and budget expectations typical of Vertex’s work. It’s a system designed not for tyre-kickers or browsers, but for serious project owners who recognise premium work and who are prepared to invest in it.
Project Portfolio
We developed an expansive and highly visual project archive, with the goal of doing more than simply showcasing past work – it was designed to pre-qualify every potential client who browsed it. Visitors can filter between residential, commercial, and industrial projects, then explore individual pages that include high-quality drone galleries and clearly listed project specs.
These top-line details, such as job size, duration, and building type – offer crucial context. They allow prospects to self-assess and decide whether Vertex is within their budget and suitable for their needs.
Every project page includes a ‘Get Quote’ call-to-action, but only after establishing trust and credibility.
Sector Segmentation
Vertex operates across three core markets — Domestic, Commercial, and Industrial — and our goal was to make that crystal clear from the outset.
Instead of hiding this information in service pages, we introduced clean visual tiles, structured content, and a dynamic filter system that allows users to instantly locate relevant projects. Whether someone is a homeowner building a new extension, a developer overseeing multi-unit housing, or a council seeking large-scale cladding, they can immediately find examples that speak to their needs.
- Photography
Trust-Building Portraits
Rather than relying solely on project photos, we focused on capturing the people behind the work. Professional team headshots were integrated throughout the website to build trust, show experience, and put a human face to the Vertex brand. For clients commissioning high-value roofing and cladding projects, knowing whose driving the job plays a huge role in decision-making.
Featuring the team added credibility and showed that this isn’t just a faceless company, but a skilled, experienced group of people who take real pride in what they do. This subtle but powerful layer of trust-building helps reinforce the value behind the quote when someone clicks to enquire.
